Napapijri, an Italian premium casual-wear brand, was founded in 1987 with a vision to combine outdoor performance with contemporary style. The name "Napapijri" is derived from the Finnish word for the Arctic Circle, symbolizing the brand's focus on adventure and exploration.
Initially known for its iconic Bering Bag—a practical yet stylish travel bag—Napapijri quickly expanded its product range to include a diverse selection of outerwear, knitwear, and accessories. The brand's distinctive blend of technical fabrics, bold colors, and innovative design elements gained popularity among outdoor enthusiasts and fashion-conscious individuals alike.
Over the years, Napapijri has established itself as a leading player in the outdoor fashion industry, offering a wide range of high-quality apparel that combines functionality with urban style. The brand's signature Rainforest Jacket, characterized by its half-zip design and front kangaroo pocket, has become an iconic piece synonymous with Napapijri's adventurous spirit.
Napapijri is committed to sustainable practices, emphasizing the use of eco-friendly materials and responsible manufacturing processes. The brand's "Make It Better" initiative reflects its dedication to reducing environmental impact and promoting ethical practices throughout the supply chain.
Today, Napapijri continues to inspire individuals to embrace their inner explorer and embark on new adventures, all while looking effortlessly stylish. With a focus on innovation, quality, and sustainability, Napapijri remains a symbol of outdoor authenticity and contemporary fashion.